10 GoHighLevel Automations That Will Save You Hours Every Week
When it comes to marketing, speed and consistency win the game. But keeping up with lead responses, follow-ups, and campaign tracking manually? That’s a fast track to burnout.
This is where GoHighLevel’s automation engine steps in. With the right workflows, you can turn hours of repetitive work into a few clicks — while your leads and customers enjoy faster, more personalized experiences.
Here are 10 marketing & lead management automations you can set up in GoHighLevel to save hours every week.
1. Instant Lead Response via SMS and Email
The moment a new lead fills out a form or opts in, timing is critical. Studies show responding within the first five minutes drastically increases conversion chances.
Automation setup:
- Trigger: Form submission or inbound call.
- Action: Send a personalized SMS + email confirming you’ve received their inquiry and someone will be in touch shortly.
Why it works: You’re instantly in your prospect’s mind before they move on to a competitor.
2. Automated Follow-Up Sequence for Cold Leads
Not every lead says yes on the first try — but persistence pays off.
Automation setup:
- Trigger: Lead marked as “cold” or inactive for X days.
- Action: Send a drip email/SMS sequence offering value (guides, free tips, special offers) over several weeks.
Why it works: Consistent, helpful follow-ups keep your brand top-of-mind without manual chasing.
3. Missed Call Text-Back
Missed a call from a lead? Don’t lose them.
Automation setup:
- Trigger: Missed inbound call.
- Action: Send a friendly SMS: “Sorry we missed your call! How can we help?”
Why it works: You keep the conversation going even when you can’t pick up the phone.
4. Lead Nurture Campaign After Webinar or Event
After someone attends a webinar, networking event, or workshop, don’t let that interest fade.
Automation setup:
- Trigger: Tag applied (e.g., “Webinar Attendee”).
- Action: Start a 5–7 day sequence with recaps, related content, and a clear call to action.
Why it works: Strikes while the iron is hot, turning engagement into sales conversations.
5. Auto-Assign New Leads to Sales Reps
Manual lead distribution wastes time and can cause bottlenecks.
Automation setup:
- Trigger: New lead enters CRM.
- Action: Assign to next available rep in round-robin order and notify via email/SMS.
Why it works: Ensures no lead slips through the cracks and speeds up response time.
6. Lead Scoring & Prioritization Alerts
Not all leads are equal — GoHighLevel can help you focus on the best ones.
Automation setup:
- Trigger: Lead reaches certain activity score (email clicks, site visits, form completions).
- Action: Notify sales team instantly via Slack, SMS, or email.
Why it works: Your reps spend time where the highest ROI lives — with hot leads.
7. Abandoned Cart Recovery
If a potential lead starts filling out your order form but doesn’t finish, you can still win them back.
Automation setup:
- Trigger: Abandoned Checkout.
- Action: Send an SMS or email reminder with a direct link to complete the order form.
Why it works: Saves warm leads from being lost due to distractions or second thoughts.
8. Appointment Reminder & Confirmation
No-shows waste time and money — reminders prevent them.
Automation setup:
- Trigger: Appointment booked in calendar.
- Action: Send confirmation immediately, plus reminders 24 hours and 1 hour before.
Why it works: Keeps your schedule full and your customers prepared.
9. Review Request After Successful Interaction
Positive reviews boost credibility, but most customers won’t leave them unless asked.
Automation setup:
- Trigger: Task completed, sale closed, or service delivered.
- Action: Send SMS/email thanking them and including a link to leave a review.
Why it works: Turns happy customers into powerful brand promoters.
10. Lead Re-Engagement for Dormant Contacts
Your old leads can be gold mines if approached right.
Automation setup:
- Trigger: Contact has had no activity for 90+ days.
- Action: Send a “We miss you” email with an incentive to reconnect.
Why it works: Reactivates cold lists without starting from scratch.
Final Thoughts
GoHighLevel automations don’t just save you time — they create a more consistent, professional experience for every lead.
By setting up these 10 workflows, you can keep your pipeline flowing, your team focused, and your leads happy — all while freeing yourself from the daily grind of manual marketing tasks.
If you haven’t explored automations in GoHighLevel yet, start with one or two from this list. Once you see the results, you’ll wonder how you ever worked without them.